Why Emotions Win Over Products in Sales | Ravi Daparthi

• Rolex Sells 𝗦𝘁𝗮𝘁𝘂𝘀, not 𝗪𝗮𝘁𝗰𝗵𝗲𝘀.

• Lego Sells 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆, not 𝗧𝗼𝘆𝘀.

• Nike Sells 𝗠𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻, not 𝗦𝗵𝗼𝗲𝘀.

• Coca-Cola sells 𝗛𝗮𝗽𝗽𝗶𝗻𝗲𝘀𝘀, not 𝗗𝗿𝗶𝗻𝗸𝘀.

• Tesla Sells the 𝗙𝘂𝘁𝘂𝗿𝗲, not 𝗖𝗮𝗿𝘀.

• Apple Sells 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻, not 𝗠𝗼𝗯𝗶𝗹𝗲𝘀.

Success is about selling 𝗘𝗠𝗢𝗧𝗜𝗢𝗡𝗦, not 𝗣𝗥𝗢𝗗𝗨𝗖𝗧𝗦. People don’t just buy products — they buy the feels. So, whether you’re selling shoes, spaceships, or sandwiches, remember: tug the heartstrings, not just the wallet strings. 😉

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Ravi Daparthi,

Entrepreneur, TEDx Speaker, Economic Times Global Leader, IIMB & IISc Alumnus, T-Hub Mentor, Investor